Marketing Manager

About the Job

About the Role Savana is looking for a Marketing Manager to lead our marketing strategy with a strong focus on influencer-driven campaigns, branding, and offline event execution — driving user growth, retention, and repeat purchases. Key Responsibilities • Lead overall marketing strategy centered on influencer partnerships, branding, and offline events • Build and manage relationships with local influencers and content creators, integrating them into broader marketing plans • Design and execute influencer-led activations (launches, promotions, brand events) and measure their impact on acquisition and engagement • Conduct local market research and user interviews to refine campaign and influencer targeting • Track market and competitor trends, including competitor influencer activity • Report campaign/event results to the General Manager to help shape future strategy Qualifications • Bachelor’s degree or above in Marketing, Sociology, or a related field • Fluent English (mandatory) • 3+ years of manager-level marketing experience, including hands-on influencer campaigns and/or offline events — e-commerce experience preferred • Existing relationships with local influencers or agencies is a strong plus • Strong project management and stakeholder communication skills